the viral power of product demonstration

11/13/2006 08:34:00 AM
Anyone looking for the magic ingredient to viral success might want to press rewind and look back to the product demo as a potential route in. However, this approach needs to have an interesting or alternative angle.

A blender manufacturer (someone who might usually run their ads on late night DRTV) puts 50 marbles in a blender, throws the video up on YouTube and gets 450,000+ views.



The manufacturer in question, Blendtec has a series of different films all showing a variety of unusual objects being pulverized by its powerful blender.

At the classier end of the scale, with higher production values, sits Nike with its new line of golf balls, Juice. Again, it's a product demonstration film that uses some nice super-slow camerawork. Who doesn't want to see a golf ball smashing a lava lamp to pieces or any of the interesting victims including jello and cake. There's even an added mechanism that lets you vote on the next film.

For some strange reason, these Nike films aren't yet accessible via YouTube and can only be seen on the website

Nike film tip from Random Culture
Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*