11/27/2006 06:36:00 PM 
It's taken a while, but the incumbents have finally woken up. Perhaps it needed Google's acquisition of YouTube to shake them.
Some highlights that Influx has noticed:
CBS achieves success with YouTube averaging 857,000 daily views.
Fox releases 24 on DVD 1 day after broadcast premiere
Reuters integrates blog content
NBC sets up its own ad agency
BBC hires gadget blogger it found on YouTube
Amanda Condon of Rocketboom lands jobs at ABC and HBO
BBC to pay consumers for their content
Despite this innovative move from the BBC, they still appear to have some issues grasping how to use all this new fangled technology.
So what's really happening?
1. Alternative distribution networks and platforms now matter- expect more experimentation on Google video and YouTube from the big networks
2. Consumers are now part of the news team, news media wants and needs them from Conde Nast's Reddit acquisition to BBC and ABC- exploiting the opportunity to integrate consumers and perhaps save money!
3. Talent is everywhere- look under more stones- middlemen will emerge to help make this search easier, but look for more talent to be plucked from the bottom of the Long Tail
4. Boundaries are blurred- think clients as media company and media companies as ad agency, nothing is inconceivable
This is still early days, but the momentum now appears to be there and we can expect more surprises from old media in the coming months.
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