branded hotels

03/19/2004 02:32:00 PM
The new branded hotels that are popping up are not just another example of licensing gone haywire. These magazine, fashion and lifestyle brands are creating some of the most effective brand immersion experiences since Disneyland. This level of potential in communicating and building a relationship with consumers is unparalleled: an actual physical place where the consumer spends dozens of hours interacting and becoming familiar with whatever branded nuances and experiences the brand managers can envision and construct.

Forbes article entitled, 'Designer Hotels'
Wall Street Journal Article entitled, 'Magazine Helps Design Hotel To Showcase New Furnishings'
Roxy Clothing, Jones Soda and other brands each create signature rooms at The Block snowboarding hotel in Lake Tahoe
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