01/24/2007 08:08:00 AM 
Influx thought it might also serve a purpose in the branding world, using the metaphor to describe the strengths and weaknesses of the consumer's relationship to the brand.
Where is your brand relationship?
A marriage?
In the Null Zone?
In the awkward zone, between friendship and dating?
Or in the "Zone of Pain", where it can't be defined?
Maybe this chart is the thing we bring out in that difficult first client meeting, where we ask them to place their brand on this chart and define where they would like it to be.
It would certainly make for an interesting conversation and it's a little more nuanced than Mr. Robert's Lovemarks.
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