corporate culture is everything, just ask kraft

02/21/2007 10:36:00 PM
So much emphasis is placed on developing ideas, but selling them in and getting them out into the market, is often just as complex as generating the ideas in the first place.

Some corporations have cultures that are highly skilled at killing and crushing ideas, which if perpetuated over a few years, can be enough to bring a company and its brands down.

That appears to be the case at Kraft.

Yesterday, Irene Rosenfeld the company's CEO, who's been in the job less than year, made it clear in a presentation to Wall Street analysts, that she blames corporate culture for the company's recent failings and is something she seeks to rectify.

This slide from yesterday's presentation highlights the scale of change she is looking for.

Change Culture

Consultants and ad agencies are called in by companies to advise on problems and to present solutions, but so much of the effectiveness of these ideas depends on the ability of the culture to accept them.

It seems like there's a real need for corporate culture specialists to educate, motivate and empower internal teams and to help sell ideas inside.

Anyone know of such a company?
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