05/23/2003 09:35:00 AM 
Using this network over high bandwidth connections, it just takes one person to get their hands on a piece of media and post it and suddenly anyone who wants that media can download it for free, relatively quickly.
This is a link to a list of some of the .torrent (pronounced dot-torrent) files being shared right now. Note the abundance of TV shows (many are posted before they even air in the US because they air in Canada one day before) and movies (often leaked before their theater release dates.)
Now it's not only the music industry that's anxiously watching the growth of P2P networks. Movie, television, video rental and cable companies are all realizing the enormous threat these evolving networks pose to their business models. Why pay a monthly fee to get cable if all the content is available for free? Why rent a video when you can just download the movie? Why watch your favorite TV show on advertising-ridden network television when you can download the episodes without ads, and watch them whenever you want?
Media companies that survive in this emerging media landscape of free accessibility will have to create value above and beyond access to media. Good luck, Blockbuster!
Read this Influx Insights Article explaining how Tivo's June 2004 announcement will enable BitTorrent users to watch their downloads on the standard non-PC entertainment systems, creating a new wave of fear and a scrambling of business model shifts among Cable/Broadcast/Internet content providers and advertisers.
www.torrentocracy.com
BitTorrent links page: All you could want to learn about BitTorrent
BBC news article
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