the secret behind the wii- the wifeometer

03/10/2007 08:49:00 PM
The secret to thinking beyond the obvious.

"I'd like to talk about a personal experience of [mine]: I have a personal way of determining if a product will be succeed with the intended audience, I call it the wifeometer.This wifeometer measures one variable: the interest level of my own wife. Maybe some of you can remember when you played Pac-Man, or a game like Mario. And maybe you think that these were important moments in your lives. They were not important moments for my wife. But then Tetris came out. The problem was that, when I thought my wife would be interested in this game, she was not, but then when my daughter started playing Ocarina of Time at home, there was a little change. My wife had gone from complete disinterest to a background observer. She watched my daughter play. I thought, oh maybe there is hope!"

Nintendo's Miyamoto's keynote at the GDC conference.

Thanks to Wonderland Blog
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