saab's new brand video

05/27/2007 09:42:21 AM
GM’s relationship with Saab has always been an uneasy one. Influx thought things were moving in the right direction with establishment of the Saab Brand Center and the stunning Aero X concept (which won 2006 concept car of the year).

With these two new initiatives,we assumed Saab had discovered a core idea that it could center itself around and build from.  

However, we stumbled across a recent brand video, that turns out to be more confusing than it is revealing.



Tags: gm (2) aerox (1) brandtrouble (1) branding (49) saab (2) automotive (9)

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*