digg expands its vision

06/02/2007 10:42:48 AM
Kevin Rose talks in this video about his expansion plans for Digg. Taking it from a community edited news resource to a community created recommendation site, that will include restaurants, products and images. Digg will also enhancing  it's news site by bringing new personalization and community tools to its users.

It's an interesting notion that the Digg brand is about "Digging" (the act of recommending), obviously a really broad concept that provides Digg with a wide avenue for expansion.



The challenge for the brand will be to expand its audience. It's got to use its new services to attract new users, rather than just broadening its relationship with existing users.


Tags: digg (4) recommendation (1) community (11)

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