xbox needs moms to play

06/10/2007 06:46:16 PM
Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise.

``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a vice president who oversees the Xbox. ``What I need is a solid business with 90 million people.''

The Wii has changed the gaming landscape and it's competitors are finally starting to pay attention.

It will be interesting to see if Nintendo can maintain its momentum, if Xbox can realistically re-position itself as a family machine, without alienating it's core audience and if Sony can get back into the race.

The game is far from over in this category.

Posted by Ed Cotton
Tags: nintendo (3) gaming (8) wii (6) entertainment (6) xbox (1)

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