people don't want ads to go away

06/28/2007 08:39:36 PM (1)
Doubleclick did an interesting piece of research last year, they asked consumers what forms of advertising (media) they thought worthwhile and what they would  eliminate.

The results are somewhat suprising- despite living in a DVR world, only 7% would prefer to eliminate them, less than 2% would prefer to eliminate magazine or newspaper ads. They also found these traditional forms of media more worthwhile, than Amazon recommendations.

Less worthwhile and in-line for elimination; telemarketing, spam and pop-up ads that were rated more "evil' than spam.

Eliminate Advertising

Via Bankwatch

Posted by Ed Cotton
Tags: popups (1) spam (2) amazon (3) advertising (23) print (1) email (2) magazines (6) tv (6)

Comments
interesting survey
I found this survey on the web, about the forms of advertising customers prefer. It is interesting
Posted by Karla Olson on 07/03/2007 11:18 AM
It appears you don't have Flash installed.
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