07/09/2007 08:21:03 PM 
(1) 
(1) Everyone loves to play, but for too long gaming has defined itself and marketed to the stereotypical teenage male gamer and missed out on the rest of the population.
John Riccitiello, the CEO of EA acknowledged this problem in a recent interview.
"We're boring people to death and making games that are harder and harder to play.”
Here are a couple of interesting new gaming initiatives, including one one from EA.
1. Newsgames
Persuasive Games recently signed a deal with the New York Times to provide newsgames for the publishing giant. The first game, Food Import Folly explores the issue of FDA food inspections.
Gaming for Times readers, who would have thought?
2. User-Generated Fashion games
H&M and EA teamed up for The Sims to allow users to integrate H&M fashions into their game play. Instead of turning to Second Life, H&M turned to an established brand franchise to create an interactive experience.
With a branded Sims Pack, users also have the opportunity to see new designs, check out virtual stores and create their own designs, with H&M showcasing the best concepts in virtual fashion shows.
H&M’s effort is a nice integration of user-generated content, brand experience and gaming.
Expect to see more innovation from the gaming world as it tries to broaden its audience base and as advertisers chase after opportunities to engage with consumers in new and more playful ways.
Posted by Ed Cotton
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I'm not sure what it all means, but I think Jane McGonigal has her finger on the pulse of what is to come. Check out: http://www.avantgame.com/bio.htm