creative brands create cultural hubs for their communities

08/20/2007 10:01:12 PM
Web-based brands understand something that their more traditional brothers often find harder to grasp.

Being born on the web, they acknowledge the importance and value of community.

They open themselves up to real conversations and end up better understanding user needs.

So, when it comes to shift their brands from virtual spaces, to real ones, they are making sure they include their community in their plans.

Earlier this year, Etsy established a creative lab in their headquarters, that’s accessible to its members.  

Now Threadless is getting in on the act. The online t-shirt giant is now opening its first retail store in Chicago and plans to include a space where customers can learn creative endeavors such as photography and graphic design.

These moves also highlight the importance of brands “doing”, instead of just talking and selling.



Posted by Ed Cotton
Tags: culturalhubs (1) threadlless (1) etsy (2)

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