nokia plays offense

08/31/2007 06:19:57 AM (1)
Nokia dominates the global handset market- in Q2 2007 the company sold 100 million phones and holds over 35% of the global market.

However, it’s been something of a sleeping giant, it hasn’t had the coolest products or image that Apple possesses, but could that be about to change?

In the last week or so, Nokia has gone on the offensive and launched:

1.Ovi- a new web portal for mobile social networking




2. An iPhone clone set for launch early in 2008.



With the combination of aggressive copycat tactics- (clone phones and retail stores) and a new cooler image, Nokia could easily extend its category dominance.

All it needs is better advertising.



Posted by Ed Cotton
Tags: apple (19) iphone (10) ovi (1) nokia (11)

Comments
But what about the N-Gage?
My concern with Nokia is that they don't understand the new markets they get into. A lot of this comes out of their push with the N-Gage. To point: just about every gaming analyst in the world called the N-Gage as the flop that it has been because they neglected to get any good games made for it. Nokia's mistake wasn't a marketing/advertising one, but rather a strategic one. Games selling the hardware is videogames 101.
Posted by Alexis Madrigal on 08/31/2007 12:25 PM
It appears you don't have Flash installed.
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