cbs launches a sensory invasion

09/05/2007 07:06:11 AM
Although the television networks don't yet have the technology to bring "smell-o-rama" to our living rooms, they appear to be experimenting with it in their promo advertising campaigns.

CBS is using flavor strips to promote a new Fall show called Cane that follows the exploits of a rum-making dynasty. The print ad running in Rolling Stone uses a mohito flavored strip, sadly the strip is non-alchoholic, which sort of ruins the fun.

However, CBS seems happy with the advertising, regarding it as something of a breakthrough.

"What better way to launch a new series like this than design a one-of-a- kind print ad you can taste."

George Schweitzer,President of the CBS Marketing Group.

What better way, indeed.


Posted by Ed Cotton
Tags: printad (1) flavorstrips (1) sensory (1) magazines (7) cane (1) cbs (5) rollingstone (1) advertising (23)

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