the greening of agencies

09/14/2007 06:19:57 AM (1)
Back in July, I wrote about the green initiative that French communication group Havas was launching. My prediction was that other agencies would leap on board to try and seize some kind of competitive advantage.

The first to bite in the US, interestingly, is Grey, who announced a big initiative a couple of days back.

Grey Goes Green

What’s surprising about Grey’s move is the attempt to try and become the agency world’s Pied Piper of the green cause by inviting other agencies to work and learn together through Grey.

While it’s good to see Grey leading the green charge, I doubt others will be happy for Grey to take credit for helping them out.

I now expect the green statements to come flying out of most shops before the holidays and for RFPs to ask prospective agencies about their green policies.

Via Adland







Posted by Ed Cotton
Tags: grey (1) green (12) havas (2) adagencies (1) adagency (2) greening (1)

Comments
true that
had the same thoughts when i saw their ad in the advertising week guide. they ask isn't it time we did something ourselves?" gosh, grey we hadn't consider that. we're all having similar conversations internally, and good for grey for doing - not just talking - green. this should re-energize agencies' initiatives but no chance we're going to give grey the credit (at least this much).
Posted by El Gaffney on 09/14/2007 04:08 PM
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