the importance of local

09/19/2007 03:48:40 PM
A couple of interesting examples of "local" as an important concept.

1. Sigur Ros

A new documentary from Sigur Ros about the band returning from a world tour to Iceland and seeking out small venues, so they could  re-connect with their home country and people.



2. ANA

Ad for Japanese airline ANA that appeared in September's Monocle magazine  highlighting the localness of the airline's cuisine, even down to the prefecture.

ANA Ad in Monocle

Posted by Ed Cotton
Tags: local (4) siguros (1) ana (1) iceland (2) japan (6)

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