branding a stadium

09/26/2007 11:07:48 AM
Sir Norman Foster is about to embark on a renovation project for one of the most famous soccer stadiums in the world, FC Barcelona's Camp Nou.

Foster plans to skin the stadium in the club's colors ensuring that it becomes an illuminated beacon for miles around.

In essence, Foster is branding the Camp Nou.

Look for others stadiums to follow and for fights to break out with the companies that own the naming rights.
Sir Norman Fosters' New Design for the FC Barcleona Stadium

Posted by Ed Cotton
Tags: architecture (4) soccer (1) facbarcelona (1) normanfoster (1) spain (2) barcleona (1)

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