branding through creative class association

10/03/2007 12:55:59 PM
Dopplr, the social networky travel site has done something very clever, they've associated themselves with some of the smartest, most creative companies around by launching the Dopplr 100.

While you may not have heard of Dopplr, you've certainly heard of many of the companies on the 100- including the likes of McKinsey, Muji, Red Bull and many others, including ad agencies, the names of which I can't possibly mention.

Individuals working at any of the Dopplr 100 with a valid email address get the invitation to join.

It's branding by creative class association, it's the company you keep.

We are certainly upset that BSSP didn't make the list of 100 and I am sure hundreds of other folks feel the same way and that's exactly what Dopplr wants.

It's a nice way to get your company out there and to build a network where people can be certain that "people like them" will be a part of it. There's an in-built social incentive to join up.
Dopplr 100

Posted by Ed Cotton
Tags: branding (49) dopplr (4) marketing (12) doplr100 (1)

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