A few months back Aki Spicer of Fallon and I presented at the AAAAs Account Planning Conference on the topic of ad agencies and blogging. We wet out and did a little bit of research to uncover what planners throught the advantages and disadvantages of blogs and blogging are. The presentation can be found below and it contains a pretty compelling argument on why agencies and their planners should be blogging.
Thanks for sharing
I saw this presentation floating out there in cyber space about a month ago, thanks for posting it here. I'm in the process of writing a proposal to my manager about why we should start a corporate blog. The info really helps, so Thanks!! =) Posted by monica on 10/03/2007 05:04 PM
I saw this presentation floating out there in cyber space about a month ago, thanks for posting it here. I'm in the process of writing a proposal to my manager about why we should start a corporate blog. The info really helps, so Thanks!! =)