google reverse engineers youtube

10/09/2007 06:45:55 AM
For months, analysts have been speculating about how the mighty Google is going to make money from YouTube and all kinds of suggestions and schemes about new ad units and formats have been raised. In the fashion of a true innovator, Google has made a lateral move by offering video content as part of its Adsense network.

Now publishers can create video ad units using YouTube content.

It's a fascinating strategic move and it will be interesting to see how it takes off.

Here's a video explanation from the Google team.




Posted by Ed Cotton
Tags: internetadvertising (1) videounit (1) youtube (17) google (13) adsense (1)

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