handvertising- real or fake?

10/22/2007 08:31:05 PM
I got an email today asking me write about "Handvertising", the problem is that I am unsure if it's real.

Is it an example of the growing spread of media into every possible space, or an experiment to see how many bloggers take the bait?

This is some of the text from the email.

"This is a new form of advertising and is completely different from the television commercials and magazine ads people are used to. What do you call advertising on your hands? "Well I like to call it Handvertising", said Mike Brown CEO of Handvertising USA.
 
Handvertising USA is transforming the way advertisers are looking at your skin, more specifically your hands. "Almost everyone has been to a county fair, swap meet, bar or club and had had their hand stamped for proof of entry. We have found a better use for this space that could make everyone happy" said Mike. "Advertisers are always looking for a new and exciting way to promote their brand. Handvertising USA offers a unique way to do this and everyone benefits" said Mike."

Take a look at their site and let me know what you think.
 


Posted by Ed Cotton
Tags: advertising (23) media (32) handvertising (1)

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