unlimited = a never ending web experience

11/04/2007 08:06:03 PM (1)
The constraints of integration too often put limits on the creative application of a single medium.

The idea that interactive should follow the lead of television often doesn't make any sense. It's refreshing to see an idea that seems so perfect for the interactive medium and one where the agency has been allowed to play a little.

Poke's campaign for Orange all about a simple unlimited calling service, but it's been treated as an experience.

How many times have we seen this service executed in a boring and predicatable fashion?

Online, Poke have made it playful, random, experiential and masively engaging, it also translates the idea of unlimited into never ending and applied it directly to the web.

The end result is a welcome change from the predictable pathways most users are set.
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Posted by Ed Cotton
Tags: unlimited (1) webexperience (1) carrier (1) phone (6) telecom (1) orange (1) web (6) poke (1) internet (11)

Comments
Correct URL
The link was broken, it should be like this: http://unlimited.orange.co.uk/ Great campaign though. I really tried but couldn t get to the end.
Posted by Martin Gustafsson on 11/06/2007 03:27 PM
It appears you don't have Flash installed.
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