11/05/2007 06:38:25 AM 
(1) 
(1) Yum believe that we are not using them enough. Specifically, we're not going to Taco Bell or KFC for breakfast and there are no dessert options at either store and then there's Pizza Hut which is doing minimal business at lunch time.
This is a big problem for these brands, but they've brought it upon themselves; Taco Bell is so linked to late, late night that it would be impossible to think of the brand as a breakfast destination, unless it happens to be at 3am. In addition, consumers tend to get locked into ritual, the morning trip to KFC for a chicken and egg sandwich, after the trip to Starbucks, doesn't quite work.
Anyway, the company thought it was important enough to raise at a Deutsche Bank conference in Paris this June and this is clearly going to be a stategic focus for the company moving forward.
If anyone has any smart ideas about Mexican or Southern inspired breakfast or dessert options, please let Yum know.
Posted by Ed Cotton
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Plus, you want to at least START your day with something healthy. I can't really justify fast food for breakfast and lunch, unless it's a hangover breakfast. Does Pizza Hut still have the lunch pizza buffet? I associate getting a pizza with being lazy and tired at night and not wanting to cook.