11/06/2007 04:49:43 PM 
(1) 
(1) All the hype was worth it, because it's just the same as every other ad platform invented since the start of the consumer society.
It also looks very much like an interuptive model to me, albeit one with some fine targeting opportunities.
One has to ask a simple question.
Do I really really want to make friends with Coca-Cola?
That appears to be what Facebook is suggesting, so when I searched and found that "person" called Coca-Cola, I discovered the world's most valuable brand only had 15 friends and two of them were journalists. Something tells me this thing is working already.
Taking a more lateral and perhaps unconventional approach, it might have been possible to see a Facebook platform as a way for brands to liberate their nameless employees.
A way for everyone to see and interact with the faces behind the faceless.
Could I be friends with an employee of a brand or corporation?
Possibly.
Sadly, that's not going to be the case and surely, that's a missed opportunity.
Posted by Ed Cotton
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Spot on Ed. And Mark's quote "Nothing influences a person more than a recommendation from a trusted friend." Makes me think this supposed fan-vertising idea mimics the ol' Amway model...No thank you. I'm a bit dissapointed with what I'm reading.