ad as art- vw night driving

11/10/2007 07:55:22 PM
Sometimes advertising can come close to art.

This is a great example from VW UK that opens-up a new thought and territory around night driving. The idea to turn night driving from something that's fearful and dull, to a place of discovery, makes for a very nice strategic thought, but that's just the start. From that foundation, creativity kicks in to overdrive and comes up with something fresh using the backdrop of the the city of Los Angeles, the vocal talents of Richard Burton and the writing of Dylan Thomas.




Posted by Ed Cotton
Tags: ddb (2) vw (3)

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*