turning the camera around

11/23/2007 08:45:19 AM
I really like the thinking here to promote the Spanish horror film "REC".

Instead of the cliched trailer, the film makers decide to focus on the audience reactions filmed at a festival screening.

Anyone who is interested in going to a horror flick needs to know the answer to just one question- is it scary?

This trailer does the trick in spades and is a fantastic example of the power of breaking with convention.



Via Big Bad Blog-Publicis


Posted by Ed Cotton
Tags: horror (1) rec (1) trailer (1)

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