5 Global Predictions
1. Brand Asia: Easternisation overtakes westernisation
2. Mass-Me-Marketing: Consumer targeting becomes yet more personal - 2008 will be the year of CRM
3. Music finally enters the "buy it now" online age, giving young people the opportunity to buy rather than rip and the record industry recovers
4. Arabfluence: The Middle East puts their marketing nowse where all their money is and takes over the corporate world
5. International brands (especially the telecoms, sportswear and luxury sectors) will start making a lot of money in Africa and capitalisation will breed content Posted by Paul on 12/01/2007 09:30 PM
1. Brand Asia: Easternisation overtakes westernisation 2. Mass-Me-Marketing: Consumer targeting becomes yet more personal - 2008 will be the year of CRM 3. Music finally enters the "buy it now" online age, giving young people the opportunity to buy rather than rip and the record industry recovers 4. Arabfluence: The Middle East puts their marketing nowse where all their money is and takes over the corporate world 5. International brands (especially the telecoms, sportswear and luxury sectors) will start making a lot of money in Africa and capitalisation will breed content