12/04/2007 11:39:28 PM 
(2) 
(2) The coolest brands don’t have to try hard because cool is part of their DNA, they are used by the right people and seem to find themselves in the right places.
It’s all so natural and seamless there’s nothing forced about it.
The brand just is.
Then there are brands that try to buy cool.
They force open the doors, offer everyone piles of cash and hope that the name association of other people’s cool rubs off on the brand.
Trying too hard to be cool makes you a pretender and a poser.
The cool people won’t find you interesting, they may show up to your parties and drink your free booze, but they won’t use your product,
In fact, you may find many of the free products you gave them, unused and still in their nice boxes in said cool people's desk drawers.
Zune maybe doing some great stuff- cool, beautiful ads, great work with artists, fantastic parties, but it can’t rely on others to make it interesting, it needs to be interesting itself.
Zune can do this by doing some interesting and sadly we’ve yet to see it, but…….
Posted by Ed Cotton
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My problems
My problem with the zune is that I can't get the stupid program to work. I've had the stupid thing for a week now and tried various computers and none of them have yet been able to sucessfully get my zune to work. :(
Posted by Jessica Goff on 12/27/2007 03:15 AM
My problem with the zune is that I can't get the stupid program to work. I've had the stupid thing for a week now and tried various computers and none of them have yet been able to sucessfully get my zune to work. :(
Posted by Jessica Goff on 12/27/2007 03:15 AM
It appears you don't have Flash installed.
I think Zunes are cool Their new designs are really eye pleasing, even more eye pleasing then the new ipods - I admit the 1st gen Zunes are ugly. Their only problem is they can't market it right and majority of the people doesn't 'get it' or want to 'get it' since theyre all over hyped with Ipods and think theyre the only MP3 players in the world.