building the youtube brand-part2

12/22/2007 04:35:57 PM
A few days back, I wrote about the rise of YouTube as a serious media entity; often ridiculed for hamster videos and teenage rants, the channel is now moving into the big leagues; playing a significant role in the US 2008 Election debates and its recent announcement to partner with the World Economic Forum for its Davos event in January 08.

In the post, I speculated, somewhat in jest, that the brand would soon be launching a channel for the Queen of England.

Clearly, we all now inhabiting a world where fiction is fast becoming fact, today, the BBC announced the launch of YouTube's Royal Channel.

Posted by Ed Cotton
Tags: youtube (17) branding (49) media (33) channel (1)

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