zappos- the secret is customer service

02/09/2008 03:19:04 PM
Zappos is a brand that flies under the radar.

It's a brand that's been around for close to 10 years and has been building leadership in the somewhat unlikely area of online shoe sales.

The secret of its success appears to be due to the attention the company places on doing the simple things well, through a corporate culture dedicated to customer service excellence.

This is explained in a presentation from the company's CEO.


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Posted by Ed Cotton
Tags: onlineshopping (1) zappos (2) customerservice (3) shoes (1)

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