facebook applications and brands

03/18/2008 05:10:51 AM (1)
Can the success of Facebook applications provide any help for brands seeking deeper relationships with consumers?

Shelly Farham has done some interesting research into the applications to determine what works and why.

"In reviewing the dominant types of applications, it is clear that most of the applications are helping users achieve social goals such as improved communication, learning about the self relative to others, finding similar others, improving self-presentation, engaging in social play, and engaging in social exchanges via gifts and media. Despite its shifting demographics, Facebook is still very much a social arena in the private, personal domain, not the professional domain.

There are some clear signposts here for brands if they want to play in this domain and beyond.

Net/Net- How can they provide tools that allow for social exchange, social learning and communication?


Posted by Ed Cotton
Tags: facebook (19) shellyfarham (1)

Comments
Flavor of Love
Facebook has just added a Flavor of Love application: http://apps.facebook.com/flavor_of_love/my I work for the company that developed it and I'm trying to get people to check it out. So check it out! - Joe
Posted by Joe on 03/24/2008 12:02 PM
It appears you don't have Flash installed.
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