is your brand open?
04/06/2008 01:36:58 PM 
(1) 
(1) Potential remixers download the elements of the track "Nude" from iTunes and then upload their remix to http://www.radioheadremix.com.
The band seems to have given up on the whole idea of free and instead charges a $5.99 for the elements.
Browsing through the entries you quickly come across one that stands out from the pack; the remix, currently ranked No3 was created by a blogger(s) named Hipster Runoff.
It's interesting because it complete take down of the band and their obsessive/nerdy fans.
So far, it hasn't been removed and there's always a possibility it could win the contest.
It would be easy to remove it and have less to worry about, but it would be tough for the band to live up to in the long run better to have a sense of humor about the whole thing.
Unlike Radiohead, most brands aren't happy letting critics into the conversation, clearly in this changed environment, you have no alternative, but to open. You brand and your people have to be ready to take the rough with the smooth.
The more open you are, the more respect you are likely to generate and importantly, the more you are likely to learn about yourself.
Posted by Ed Cotton
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Radiohead isn't the group I would have voted as "most likely to really get the internet". :) I think it will be very interesting to see the changes over the next few years as more and more people "discover" new ways of distributing content.