04/08/2008 06:31:48 PM 
(1) 
(1) Most people under the age of 30 are using their mobile phones as a replacement and aren't even wearing a watch at all.
At first glance, it appears this might be what TAG Heuer is thinking with the launch of its new phone.
However, instead of trying to appeal to the teen and twenty something crowd, the luxury watch maker's new phone costs around $6,000 and is going for the niche uber luxury market.
It remains to be seen how other players in the watch market respond.
Do the luxury brands extend their brands into a new category?
Where would that leave Nokia's Vertu?
Do the lower cost manufacturers move into the low cost phone business?
Could they compete with Sony and Nokia?
Posted by Ed Cotton
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I really agree with this trend. We run business speed networking events where you get to meet a lot of people in a small amount of time. Subsequently you need to keep your elevator pitch to a certain time length and we have noticed among the young networkers (25-40 range) that they all use their phones to keep themselves to time, with not a watch in sight!