I am interested in the idea of brands delivering something in their products that I am terming- malleability. Meaning, do they allow themselves to be easily adapted and changed for new uses?
This is basically hacking.
The Wii is one of the more interesting ones of the moment because of its cultural presence and the interesting infa red and motion sensing technology that it has.
Here Johnny Lee shows a stunned audience at this year's TED conference, a couple of very cool hacks.
I think his comment about spreading the hacks through YouTube is especially relevant.
Brands could create whole ecosystems with communities of users who play, develop and share ideas in this way.
Perhaps, it's no longer about a closed box, but something that's open and can be constantly played with and its limits tested and explored.
Posted by Ed Cotton
broken record
the idea has been on my mind for years, but i just keep repeating myself ehen I see additional manifestations. apologies..
Posted by ed cotton on 04/12/2008 12:48 PM
the idea has been on my mind for years, but i just keep repeating myself ehen I see additional manifestations. apologies..
Camera Man
That technology is very impressive. It was kind of funny watching the camera man jump around when they put the head tracking on the camera. :) That was a good way to illustrate what it does for the audience though.
Posted by Mark - Productivity501 on 04/14/2008 12:10 AM
That technology is very impressive. It was kind of funny watching the camera man jump around when they put the head tracking on the camera. :) That was a good way to illustrate what it does for the audience though.
It appears you don't have Flash installed.

This post is somewhat surprising to me. I'd have thought "malleability" (aka, user-customizable ... beyond what companies like Nike and Steelcase allow with their limited and controlling "pick you option" selectors) would have been on your radar some time ago; especially with things like Ikea Hacks, OpenMoko and Open Source Hardware being openly discussed online.