what can your brand learn from van gogh?
04/23/2008 11:56:49 AM 
He never went to art school
He didn't start painting until he was 30
He started a movement called expressionism
He wasn't an elitist
He wanted everyone to see art differently
Take a look at this painting
It breaks the rules
He rewrites the history of landscape painting
He reverses perspective
He scrambles our assumptions
Are the crows flying towards you or away from you?
What are the green things- trees, hedges?
He makes paint talk
All this has been stolen from Simon Schama's excellent BBC series "The Power of Art."
How can your brand behave more like Van Gogh?
Can it challenge conventional thinking?
Can it change our assumptions?
Can you start a movement?
Can it make us see the world differently?
Posted by Ed Cotton
Share / Bookmark:
It appears you don't have Flash installed.