starbucks and crowdsurfing - the ideas are flooding in

04/29/2008 09:11:05 PM (1)
Back in March, Starbucks asked their customers for ideas, it created a website and the ideas have been been flooding in, exceeding the expectations of the company.

It makes me thing that every brand should be doing this, why not?

Here are the top 20 ideas that are being considered.

It's a great list that includes new products and experiences, ways to reduce waste and more healthy items.

Option to not print Receipts

Complimentary Wi-Fi

The Road Trip

Great Conversations at Starbucks

Starbucks Facts on Cups

Punch card system

Coffee Ice Cubes

Dark Chocolate Mocha

Flavored Foam

More Sugar Free Syrups & Sauces (more than 180 posted ideas for this!)

Increased Personal Cup Discount

Healthy, High Protein Breakfast

Smaller Portion Sizes

More Whole Grains

Gluten Free Options (almost 150 posted ideas for this!)

Vegan Options (almost 75 posted ideas for this!)

Electronic Sign showing Song Now Playing

Birthday Brew

Name Tag / Sewn Apron (almost 50 posted ideas for this!)

Encourage commuter & in-house mugs (More than 200 posted ideas for this!)




Posted by Ed Cotton
Tags: ideas (7) starbucks (16) crowdsurfing (1)

Comments
starbucks
what company wouldn't want free market research? so smart! the in-house mug idea is cool and I think it would really bring back that local coffee house feel...
Posted by michelle on 05/13/2008 01:14 AM
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