crispin designs a vw

07/22/2008 03:31:52 PM (1)
Colin Drummond and John Windsor of Crispin gave an interesting presentation at the AAAA's Account Planning Conference that showed some recent examples of the agencies work.

They had all kinds of rules to think about products, but I though the most powerful frame of all was CPB doesn't like advertising or think of itself as an ad agency, but as designer of products- even if some of those "things" happen to be ads- like "Safety" for Passat, but the manifestations can also be internet products like the pizza application for Domino's.

It's a smart way think about creativity.

The rationale being that ads are unbelievable and extra wrapping that takes you far away from the product.

Of course, they have also invested in real product design- a unit complete with its own clients, 3 industrial designers and a suite of 3D printers.

The team has helped them to create a new light bulb, a dog lovers kit for VW, a bicycle sharing brand and even a brand new model for VW- the I.T. an updated version of "The Thing".

This is shown below in this poor quality picture.
Crispin's Car for VW

Posted by Ed Cotton
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thanks
Ed- Thanks for the comments. The ID stuff has ben really fun to do.
Posted by John Winsor on 07/24/2008 04:39 PM
It appears you don't have Flash installed.
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