the future of product creation

07/22/2008 04:25:02 PM
It's clear we at a very interesting point in time.

Consumers could get impatient waiting for something to happen- the launch of the dream/ideal product that meets an unmet need.

Could they become so impatient that they band together and get it built and made themselves?

Could they circumvent the brand landscape and do it themselves?

The bad news, it's already happening and it's being driven by a media brand.

Techcrunch wants an internet tablet for $200 and since nobody is currently making one, they are going to make themselves. (Techcrunch is Dell Ideas not working for you?)

Do brands want to listen and step-up to the plate or going to sit on the sidelines and watch as consumers take the product creation business away from them?



Posted by Ed Cotton
Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*