the era of constant brand refreshment

08/20/2008 04:38:36 PM
"They're accessing it everyday when they log on or are on the phone or on a weekend when they have to download an application. If you don't work with a brand and in essence, refresh the management of it continuously, then it starts to feel like it's an old brand."

Marc Shillum-Head of Brand Design-R/GA- from Creativity

Posted by Ed Cotton
Tags: shillum (1) rga (3) branddesign (1) design (32)

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