08/27/2008 11:49:16 AM 
Many bloggers, myself included, were astonished at how progressive the cable network AMC appeared to be in creating Twitter accounts for its lead characters.
It seemed to be an interesting and fun use of new media and a way in which fans could engage with their characters beyond the show.
It now appears AMC wasn't behind the Twitter idea, instead it was all generated by amateurs/fans.
We know this because apparently AMC's lawyers have asked that the Twitter accounts be taken down.
Surely, brands and media companies need to be thinking about the potential possibilities of consumers using assets ahead of time and build it into their plans.
The power of consumer generated content is undeniable and clearly has power to boost the success and appeal of media properties.
The specific idea of Twitter accounts for characters is a brilliant and will doubltes be copied by other media properties and beyond, providing legal departments can work their way around those thorny issues.
Posted by Ed Cotton
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