building a new model for a company- tcho

08/27/2008 03:30:36 PM (1)
TCHO is a San Francisco start-up, but it's not in the tech space, instead TCHO is a chocolate company, but one with a difference.

It's trying to create a new model for the category and business.

Here's what it's doing.

1. It's bringing real science to food

2. It's selling beta product to be tested in the field

3. It's trying to push beyond Fair Trade

4. It's selling chocolate in new packaging

5. It has a new way to sell chocolate- using flavor profiles like "Nutty".....

Here's the pack...

TCHO Beta Batch Packaging

Here's a film that summarizes what they are up to.



It's great to see a company making such imaginative leaps from the get go, one can only hope that consumers appreciate their audacity.



Posted by Ed Cotton
Tags: chocolate (2) science (2) food (14) tcho (1) betatesting (1)

Comments
Tcho's founders
Ed Tcho comes with some good genes to do what they are doing. Louis Rossetto, the founder of Wired set up the place a few years ago.
Posted by Nishad on 09/01/2008 01:24 AM
It appears you don't have Flash installed.
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