a nike plus for electricity

09/24/2008 12:30:08 AM
Many of us have been struggling to find the ultimate example of brand utility, something that goes beyond the cliche that Nike Plus has become, but now I think I have found it.

Created by an enterprising design company in the UK, Wattson and Holmes (the Brits are good with naming puns) are an elegant solution to measuring your home's energy consumption.

Wattson is the sensor unit and Holmes is the software that allows you to see snazzy graphs and data.


Holmes- Software for Tracking Energy Consumption
Utility companies have some of the worst brand reputations in the world, they get no respect because people feel they are being gouged, a tool like this could help repair their broken reputations and image.

The beauty of the device is that it makes people personally accountable for their consumption and gives them data in an easy to use and understandable format.

We need more tools like this to show people how their individual actions can make a difference.

All Wattson and Holmes now need to do is to hook themselves up to a networked community so the cumulative impact of users energy savings can be measured.


Posted by Ed Cotton
Tags: consumption (1) measurement (1) energy (2) data (7) wattson (1) electricity (1) holmes (1)

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