a ridiculous chrysler ad?

12/22/2008 10:41:01 AM
Mark Cuban slams Chrysler for running an ad in the WSJ.

"Lets see, is there anything more idiotic than spending more than 100k dollars on a full page ad “thanks for letting me waste your money ” ad ? Does it make it worse that its a business publication where the readers might just recognize the stupidity of wasting money on ad dollars that doesn’t even try to sell the product ?  How does it make the next unemployed Chrysler worker feel that  their entire year’s salary just went for  a single, ridiculous ad ?"

The ad thanks the American public for their help and support.

Cuban has a good point, but I wonder if there's something deeper here?

The American public doesn't read the WSJ, but business and opinion leaders do.

Isn't this just a PR spin to make Chrysler appear grateful, especially given its private ownership status? If so, this might be money well spent.

Then again, if this story spins out of control and reaches the broader media, the company could look as foolish as Cuban suggests.


Posted by Ed Cotton
Tags: bailout (2) chrysler (1) cuban (1)

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