fuelling the flames

01/05/2009 09:51:31 AM
I am going to make this the last negative recession post for 2009. It seems that too much doom and gloom can only make things worse. Instead, I want to seek out examples of hope and inspiration and perhaps read more into data that appears on the surface to be negative, but in fact contains rays of brightness inside.

A story "Buy a Truck, get one free- a new era of desperation marketing returns"- appeared in the International Herald Tribune yesterday and here's a quote from the piece.

"At a dealership on the outskirts of Miami, people who agree to buy one Dodge Ram truck can get a second truck or car - free. In 415 supermarkets across the Eastern United States, customers who bring in a prescription can walk out with free antibiotics. And one clothing chain, not to be outdone, has started offering three suits for the price of one.

An era of desperation marketing is at hand in the United States, with stores and automobile dealerships adopting virtually any tactic that might grab the attention of frightened consumers."

While these facts might be true, they are doing nothing to inspire positive thinking or inspire in any way.

Times are clearly tough, but the more we reinforce the notion, the more of a self-fulfilling  prophecy it becomes.


Posted by Ed Cotton
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