the misunderstood complexity of identity

01/11/2009 10:04:01 PM (1)
Brand identity consultants are often the most critiqued of all in the communications business. Those unaware of the process and the complexity involved, ridicule these firms on the basis that they charge the earth for a few colors and squiggles.

Here's a nice YouTube film by Moving Brands that gives us an accelerated look at the depth and breadth of the work it did to develop a new identity system for Swisscom.



Posted by Ed Cotton
Tags: movingbrands (1) swisscom (1)

Comments
very cool
great explanation of a complex subject - thanks Ed
Posted by Tony Eyles on 01/14/2009 07:18 PM
It appears you don't have Flash installed.
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