when you press the loud pedal, it's going to get loud

03/21/2009 08:57:37 AM
An interesting video from Aston Martin discussing the merits of their highly exclusive top of the range One 77. The discussion is mostly about feeling and staying connected to the engine and making it a critical part of the car experience, so much so, they've brought the engine inside the car.

How's that for a new way of thinking about the brand experience?



Posted by Ed Cotton
Tags: brandexperience (8) astonmartin (1) one77 (1)

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