iphone-from frivolity to meaningful utility

04/10/2009 07:51:07 AM
While most of the leading applications on Apple's 30,000 plus store are games, the company is keen to inform us that there's lots of meaningful things you can do with your iPhone.

iphone as recession buster

This ad? (below) does a great job at highlighting all the recession-busting applications that you can get for your phone.

It's a nice example of a brand not only connecting with the current zeitgeist, but explaining how their products can provide real utility and benefits to help.

Via Down The Avenue.


Posted by Ed Cotton
Tags: recession (8) apple (30) iphone (16) utility (3)

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