The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have manged to stay connected to the times. The Beatles on Rockband is one of the most anticipated software releases of the year and will doubltless be a huge global hit for the 09 holidays.
