"Well, let’s be practical. The company is still Freshjive. It’s
just that none of our product will have any of our logos or even our
name AT ALL. Not even in the labels. And after the turn of the year, no
promotional material, nor our website will have any logos. It’s really
invigorating to approach designing a line WITHOUT the constrictions of
how the logo is gonna be placed or used on the garments."